BAR / FREE OPERATOR TOOLS
Wine by the Glass Price Calculator
Price a glass of wine from the bottle cost, pour size and target pour cost.
Default numbers are an example, not industry data.
Formula
Glasses = bottle size ÷ pour; cost per glass = bottle cost ÷ glasses; pour cost % = cost per glass ÷ glass price × 100; price at target = cost per glass ÷ (target/100); bottle price at target = bottle cost ÷ (target/100).
How it works
A 750 ml bottle gives five 150 ml (5 oz) pours, or four 175 ml pours. Enter the pour you actually serve, and allow for an occasional short last glass or spoilage on open bottles.
Use the net selling price excluding VAT or sales tax. The bottle price at target shows what the same target pour cost means for a full bottle sale.
Worked example
750 ml ÷ 150 ml = 5 glasses; 24 ÷ 5 = 4.80 per glass. At 14.00 the pour cost is 34.29%; a 25% target needs **19.20 per glass**.
Benchmark
Wine pour cost is often cited at roughly 25–35% by the glass. Many bars price so the first glass covers most of the bottle cost.
Frequently asked questions
How many glasses of wine are in a bottle?
A 750 ml bottle holds five 150 ml (5 oz) glasses, four 175 ml glasses or three 250 ml glasses.
How do I price wine by the glass?
Divide the cost per glass by your target pour cost. At 4.80 per glass and a 25% target, charge 19.20.
Why is wine by the glass marked up more than bottles?
Open bottles can spoil before they sell, so many bars use a lower pour cost target by the glass.
Are my inputs saved or uploaded?
Calculations run in your browser. Inputs are not uploaded by the calculator. Sharing puts the inputs in a readable URL; anyone with that link can see them.
Related calculators
Calculated free at thehospitalityinsider.com/wine-by-the-glass-calculator